Participation Reflection

The time warp market it appealed to me as an example of experiential marketing making me express feelings and relate to the market offerings. (B. Schmitt 1999.)

As a participant I was directly integrated into the market with members speaking directly to me and encouraging involvement which ensured I was thoroughly lost in the ‘time warp’. The first part of the market brought me back to my childhood with finger painting and play dough which allowed for creativity and you could spend as little or as much time on your creations as you liked.

However as I got towards the end of the market the stalls stopped linking with one another and I accidentally missed a few stalls due to ending up downstairs after a stall. I spent the majority of my time waiting in various queues or stuck in a spot due to the mass of people which made the market lose some of its magic. In a few stalls I could not hear properly due to next-door stalls or music which ruined the atmosphere of the stall. The market also ended early, with the lights coming on as I was mid-way through an interactive experience, this ruined the whole mood and ensured the whole market lost its character within minutes.

Ideas about the next market

For our market we will need to ensure there is no queuing by having streams go in at certain times. If we did end up with a queue we could have members of the band playing around participants. We also took left over banners, balloons and paper from the market to be used in our own market by repurposing them.

Market Participation Review - Kristen Mabey

Market of Impossible Things – Participant – Kristen Mabey

The Market of Impossible Things was very interesting when interacting with the stalls, but I felt as though the slow progression and long waits throughout the market really dragged it out and left me as a participant feeling bored and sick of standing around.

I was drawn in and asked to participate by the stallholders through their interesting interactive displays and cheerful attitudes. I liked the play-dough stall where you created an idea that was on a tag and left the creation there for other people to see and enjoy.

I feel like the overall market was very interactive and relied on myself and other participants wanting to interact and play their part in each stalls experience. One other stall I found particularly interesting was the dream stall where you draw a dream then go and find it in a black-light dreamy atmosphere, but here again I found this place to be dark, cramped and confusing as you enter and exit through the same small area.

I found the overall experience in the end to draw out too long and I was sick of waiting around, ending up skipping some stalls and moving past crowds to leave. The positives though were the really interesting stalls and interactive stalls creating a market that was enjoyable, making participants participate in stalls.

Week 9 - Market Participation - Team Reflection

Market of Impossible Things – Participant – Group 38 Kristen, Laya, Kate, George 

As a team we entered the market together but soon found a lot of stalls needed set numbers of people and therefore we split up and didn’t stick with one another.

 The first section of the market on floor C was more immersive and all the stalls flowed together as the themes were similar, and the decorations helped transform the space. We didn’t quite understand the ideas of different times throughout the market flow, but found a majority of the displays to be very interactive and drew on our participation.

It was nice that some stalls required a high level of participation and others not as much so they could appeal to different people. Many groups approached us and informed us, but some groups didn’t do this as much and we were left to ask what was required from us.

 In the second half of the market, when you enter the pit area, we spent more time waiting than participating. Although we arrived at the market at 10am we were still in the market place at 11.30am when stalls started packing up. The waiting around drew us out of the market experience as we were left feeling bored.

Overall we enjoyed the market but wish there was less people/crowds and more time.

Market Participation

Market of Impossible Things


The first section of the market was really engaging, it helped that it was quite a small compact space. The decorations, stalls and people made it seem like a different space from what it usually is, and the music helped with the theme. I especially like the birthday party stall at the start - which had food, finger painting, party poppers (which smell) - things for all senses. The long room made it flow well, though at points there were too many people and a bit of waiting. There was also a 20 minute wait at the entrance, which was too long, especially with nothing to do. Some stalls had a high level of participation and some were more casual which was nice - I don't like super confronting things that put me on the spot, but I'm sure others like challenges like that. Once we got into the pit there was a lot more waiting, which meant I didn't feel as immersed in the experience. it didn't flow as well as the start did. Especially when the lights turned on because it ended. I felt like I was spending more time waiting than actually participating in anything. I would've liked to have more time to do things and less waiting.

Thoughts on the Market.

I enjoyed the market because of the large variety of different stalls offer a big range of experiences. Even though it was quite cramped it created a good vibe and everybody was getting involved with the stalls. Its a shame that I didn't get to experience the stalls in the pit becasue I ran out of time. I enjoyed the video one and enjoyed sitting in the waiting room reading magazines was a nice place to relax. I also enjoyed a complimenatry gifts they were nice to receive.

Video - Re-done

Video with more of a focus surrounding the market place and the developmental discussions and ideas over the entire market. This is the lead up to the real market and our final market.

Creative Industries _ Progress Video from Kristen Mabey on Vimeo.

Page Layout for booklets / Map of the market

Basic Page Layout

Map of Market

Booklets

With only one group posting a fact I decided to research and find the facts for each group myself. By putting facts into the booklet this made them easier to create and more interesting for the people visiting the market. It also ensures the guests think about their own waste streams and how they can work to lessen this waste.

Booklet Facts

33  Pallet Kingdom 
Wooden Pallets account for 50% of pine and sprucer products and roughly half are only used once and then discarded straight into a landfill.

34  Brews and Banter (Roasted)
Less than 1% of takeaway coffee cups get recycled

36 Eighty sixes
Plant species are going extinct—about 5,000 times faster than they should, by creating your own small plant you can help slow down this process.

37 Paper toss
Recycling only 1 ton of paper saves around 682.5 gallons of oil, 26,500 liters of water and 17 trees.

29 Third Life 
10 litres of water is needed to make one piece of A4 paper and over 324 liters of water is used to make 1 kilogram of paper, By re-using and recycling our paper we cut that number almost in half.

40 The Jar Made Me Do It
Each NZ household uses an average of 500 glass bottles and jars annually, with a quarter heading to landfills where they will never decompose. So give your jars a second life.

41 Printsie
With all the paper we waste per year we could build 12 foot high wall of paper from Auckland to Invercargill and back again.

42 Nub
15-20 billion pencils are made a year. approximately 1/4 of each pencil is wasted when it gets too short to use. The wood will decompose, but the graphite doesn't.

43 The  Second Life Glass ( The Abandoned 5)
Glass can be recycled indefinitely, yet only about 22 percent of the glass produced today is from recycled materials. Produced from sand, lime and soda it uses about 40 percent more power to produce from raw materials than it does with recycled materials.

44 Fruit Fiesta
On average, food waste makes up over a third of kerbside rubbish collected in Wellington. Which costs about $599 for each household every year.

46 Crease (Caffein's)
Almost 50% of Massey University's waste come from paper or paper products. These can be reused to create something sustainable and long lasting.

47 Dream Catchers (Dream Team)
In our dreams we can only see people that we know or have seen before, leave your dreams at the door and relax as you take a journey with us.

48 A-Band-On-Materials
Any waste products can become instruments if you try hard enough, so we invite people to come and contribute to our jam.

shirts

Since I live in Newtown and there's about four opshops very close to my house, I had a look around for plain shirts we can use. The most common colour for plain shirts was grey, which will also be good for any colour of print, so I got three of those. (Zoe will try find two more)

writing in booklets

I ordered the stalls into more or less the order they go around in the market, and in order wrote their number and stall name on each page of all the booklets I took.

I also left some pages blank so people can write feedback in them - some had a lot of free pages so I left blank pages in between, and some just had one left at the end.

Updating the Proposal Snapshot

I have updated the proposal making it more clear and concise about our work:

Creative Industries 2016

Proposal & Production Snapshot

Team number: 38

Team name: WIP

Title of market offering: Wasted booklet

Last updated: 21 September

1. OFFERING / ‘STALL’

• Short description of your team’s offering:
• A recycled paper booklet containing factual information about each stall, a banners and introduction signage to the market  and a documentational video of the overall market process and the final market.
• Short description of the way this offering will be presented at the market:
• We will set up a stall at the entry, hand out booklets which will be used to tell people about each stall with the option for people to write feedback in the books, we are also investigating the possibility of using the booklets as a trade for them to exchange us to hold their coats and items. We are also getting the books back to reuse.

2. PRODUCTION ITEMS/QUANTITIES/MATERIALS

• Type and quantity of items/products being produced (if any):
• Paper booklets, made from wasted paper and card. We have 60 booklets which will be used to monitor numbers of people throughout the market and used to inform people where each stall is with a fact about each market. We also ask and encourage people to draw and write in the booklets and give feedback for the stalls as well. Once finished and leaving the market the booklet is passed back to us to be reused again.

• Any items to be built/assembled for your market ‘stall’ or environment:
• Tables to hold the booklets, a whiteboard to divide the two spaces, more tables to direct people towards the entrance and show the signage. We intend to cover all tables and the whiteboard with fabric and signage and also the hallway with fabric to direct people into the market not down the hall.

• Any packaging, branding material, or other collateral to be produced:
• Wasted signs (made on newpaper), abandoned materials sign as well, we also will wear t-shirts that will be painted with to make people aware who we are in the market and that we are introducing them to the market place.

• Materials being used, quantities and sources:
• Paper, card and plastics sourced from our own bins and recycling bins around Massey, we are using all abandoned materials and waste and will use the quantities and amounts we have available from our personal waste streams.

3. TOOLS/EQUIPMENT/FACILITIES

• Tools/equipment/facilities needed for production (Provided by Massey? external provider? you?):
• Scissors, thread, paper/card, recording equipment, ink and stamps, and pens. All items are provided by ourselves.

• Tools/equipment/furniture/facilities needed for installing/presenting at the market (provided by?):
• One whiteboard
• 2 circle tables
• 4 white tables that fold up
• Ladder operator to help putting sheet over hallway

(All items will need to be provided by Massey)

• Has any electrical equipment that you are bringing in been taken to Uli in the 3D workshop to be safety tested and signed off?
• We have no needed electrical equipment.

• Any storage requirements for materials or other items other than what will fit on the designated trolleys on Level D (this must be signed off by a staff member):
• Our equipment is majority sheets and paper which fit easily on the storage units

• Have you discussed any use of Massey tools, equipment or facilities with a technical staff member and made bookings where necessary?
• We do not need any specific tools for our items.

• Have all of your team members had health & safety inductions for the use of all facilities or equipment they need to use?
• We have discussed the health and safety around what we are needing and had a class induction we all attended about the space. We have also all read the documents and being at the entrance way we are taking it upon ourselves to keep track of the numbers of people in the space at any given time.

4. PRODUCTION SCHEDULE (key tasks and deadlines etc for production)

Prototype market:

• Create the first mock ups of booklets and posters
• Begin filming and documenting everyones work and processes, also record group meetings etc.

During holidays:

• Make 60 booklets
• Start putting together videos
• Make 5 ‘wasted’ newspaper signs and arrows

Week 1-3

• Complete booklets (write in them, make cover/logo design)
• Figure out layout/decoration of entranceway
• Continue to document class work, markets and add to video.

5. BUDGET/COSTS

• We are using abandoned materials so our budget is very slim and we haven’t had to buy any products.

6. COLLABORATION

• Any collaboration with other teams (give team numbers and nature of collaboration):
• We are collaborating with the Vibes Team (45) to ensure we have a consistent feel throughout the market.
• We are also collaborating with every team throughout the market to ensure we get information, their logos, factual information etc about their stalls to include in our booklet at the market. https://docs.google.com/document/d/16Z2BRvL4ZEXCDOAnp7wcmR6Uq8DAK6MBpcI8dIltgz0/edit

7. ANY OTHER NOTES/COMMENTS:

• Our entrance way is the first point-of-contact for everyone entering the market, we need to make sure we are clear with where people are directed and really address everyone at the market when they come in.

Now that we have completed this document we will get the full tick of approval from the lecturers for equipment lists. 

Lecture 8 - Final Market Together

The new final layout we have tried together and decided this works well:

Things our stall still needs:

- Dangly thing for hallway and exit

- More sheets for on-top of tables

- Books all written in with maps and facts about each stall

- Return tray for books

- Updated equipment list

- Tshirts for group 

- Coat check?

Equipment we need: 

- Whiteboard 

- 2 circle tables

- 4 white tables 

- Ladder 

Critiques:

From here we got a preliminary approval pending on equipment needed list being updated. 

The teachers said with our booklets we should really include more impacting information and facts about the stalls apposed to a description of the stall someone is going to walk in in 5 seconds and see anyway. 

We could also investigate from seeing other markets whether there is a need for a coat rack, we could use our booklets as an exchange for their clothing and by handing the numbered book back we would give them their numbered item/s back as well.

We also discussed the video, our video we are making to tell people outside the market and people who didn't come to the market about the market and the processes we went through as a collective to create this market space. Originally we were making the video to show at the entrance but this isn't needed and in-fact we have now decided our video is to be shown to others so they can learn about the market and the paper more so we will not be showing the video at the entrance. 

Also things to decide and remember as a group:

- Do we have a roster ? How and what are we all doing at the market on the day?

- Write up our pitch to say as people come in to the market 

- We need to document our stall specifically as well.

To Do:

Zoe -
T-Shirts

Kate -
Booklets / finalise each groups writing in book / Sheets for on top of tables and to block entrance

George -
Re-do covers write in booklets - using Kates template

Laya -
Booklets / Sheets as well + Basket for book return?

Kristen -
Video, really suss what the video is saying / maps and logos ready to print and cut to stick in books

Production Snapshot - Google Doc link

https://docs.google.com/document/d/1XkGLSbLQpzMSLNoNLN1AiJieMk4t2rYvutXvWZjvNyo/edit

Process of creating the front page of the booklet

Constructing Booklets

To make my booklets i cut up only Posters that were being taken down from the walls of Wellington. I then painted them black with old unused paint so that white pen could be used to write on them , ensuring that all the information on the could be read.

Proposal & Production Snapshot

Our Proposal and production Snapshot filled in with all the information needed to progress and help with our final marketplace.

https://docs.google.com/document/d/1XkGLSbLQpzMSLNoNLN1AiJieMk4t2rYvutXvWZjvNyo/edit

Laser Cutting new stencils for booklets 

Updated Video - Keeping up to date with progress

Progress Video - Continuing to keep it up to date.

Lecture 7 - Working on content of booklet

Group Discussion - 

We also discussed that there is only allowed to be 170 people on the floor at once so once we take out our class there will only be 90 people walking around, so we will monitor the books to 1 between 2 people to keep tabs on the numbers of people and once we run out of the booklets we will have to stop the flow of people coming in, whilst people wait they can watch the video of the market to date. 

Team info sheet 

- Each group is filling in this form

https://docs.google.com/document/d/16Z2BRvL4ZEXCDOAnp7wcmR6Uq8DAK6MBpcI8dIltgz0/edit

A google doc for each team to fill in with a small blurb which we will use in the booklet

Committee meeting -

In the committee meeting Zoe and Laya continued writing on our booklets whilst I (Kristen) attended the committee meeting, in the meeting we discussed the form which we need to have what we need confirmed so that the organising group can send away saying exactly what we need. 

Every stall also needs a health form - this form will be posted in the Facebook group. 

Next Week: 

We are having a whole practice of the market on floor D. - From this we will have a set plan of the market layout for our books. 

To Do: This week:

- Health and Safety form

- Finalise equipment needed

- Finish writing the book introductions out

- George is making the stamp for the cover of the book and starting stamp

- Kristen is continuing the video

Posters I have made using large stencil prints

Heres a draft Booklet I made including fold out map.

Booklet creation

After I made the video, I have made some booklets as well. We all agreed to make as many blank booklets as possible to hand out at our event on top of the other tasks we had to do.

I made 10 booklets, which are from paper and card I have thrown in my trash bin and some cotton wool which I was throwing out as I never use. These books are fully recyclable and by using this paper again in this way it is putting another cycle in the papers possible 6 cycles.

Here are images of the books I have created for our group to collectively draw in and write on.

Booklets

I made about 20 booklets during the holidays out of scrap bits of paper. I also ripped up the offcuts and collected them for the paper making groups to use - since I'm lending them my paper making kits as well

Time Lapse of the prototype market  which did not work.